Ingredients
Potassium nitrate, Sodium fluoride, Water, sorbitol, hydrated silica, glycerine, cocamidopropyl betaine, flavour, zinc citrate, xanthan gum, CI 77891, sodium hydroxide, sodium saccharin, sodium hydroxide, sucralose

Directions of Use
Adults and children 12 years of age and older: Apply at least a 2 cm strip of product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening), and not more than 3 times a day, or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing.
Children under 12 years of age: Consult a dentist or doctor.

Warnings
When using this product, if irritation occurs discontinue use. Stop use and ask a dentist if: Sensitivity persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Sensitivity still persists after 4 weeks of use.